Help us tackle car litter louts - 10.07.09
Sutton Council has joined forces with Keep Britain Tidy to put the brakes on littering motorists.
The council is taking part in a hard-hitting national campaign to tackle the problem of drivers chucking rubbish from their vehicles.
The Highways Agency estimates that 700,000 bags of rubbish are collected from motorways and trunk roads every year.
Throwing litter from a car is disgusting and turns our roadsides into a dumping ground for fast food litter, cigarette stubs, drinks cartons and apple cores.
The council has issued 100 fines in the last year for littering, including for people seen dropping rubbish out of car windows. One person who failed to pay was later prosecuted.
Nearly a quarter of people (23%) admit to dropping litter from their vehicle, according to latest Keep Britain Tidy research.
A month long campaign will see posters going up in and around Sutton which remind motorists of their responsibilities.
People will also be asked to report incidents of littering from vehicles on the Keep Britain Tidy website www.keepbritaintidy.org. This information will go on a database and used to analyse trends in littering from vehicles.
Cllr Colin Hall, Executive Member for Environment on Sutton Council, said:
"There's no excuse for dropping litter out of your car. It's really anti-social and we know people hate seeing litter on our streets.
"When we ask local people what the council should be doing, keeping the streets clean and tidy is always a top priority. That's why we come down hard on anyone seen littering in the borough.
"The council is not here simply to clean up after anti-social people who think it's ok to chuck litter out of their car window.
"We are all part of the team that keeps Sutton clean and that's why I'm urging motorists to hang onto their rubbish and bin it when they get home."
Phil Barton, Keep Britain Tidy chief executive, said:
"Dropping litter from a car is disgusting and makes our roadsides look like a dumping ground. We want to encourage motorists and their passengers to take their litter home rather than hurling it on our roads."
Last updated: Friday, 10 July 2009