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They've got boozy behaviour licked... 02.06.10

Thousands of lollipops and bottles of water are being handed out in the London borough of Sutton to curb anti-social behaviour during the World Cup.

They’ve got boozy behaviour licked - picture shows bottle of water

The lollies and water will be given out for free to football fans as they leave bars, pubs and clubs after games during the tournament.

The scheme is intended to encourage people to enjoy the World Cup while preventing rowdy behaviour as supporters make their way home and ensure the borough remains a friendly, family destination.

It has been organised by Sutton Council, with supermarket Asda supplying 5,000 lollies and 5,000 bottles of water for free as part of an ongoing community involvement programme.

Cllr Graham Tope, Executive Member for Community Safety at Sutton Council, said: "Sutton is a popular place to have a night out and we want everyone to enjoy an exciting World Cup and come together. 

"Noise and agro coming from pubs and clubs can be a pain but a lolly or drink of water can calm things down and with Asda playing their part, the whole thing looks like common sense.  Rehydrated fans quietly sucking on lollies means cheaper policing and quieter A&E departments.""

The lollipops will be handed out by staff at licensed premises across Sutton, with Sutton Street Pastors - volunteers from local churches who patrol the High Street late at weekends to provide care and support to individuals who need it – distributing the water.

Martin Furtauer-Hayes, manager of the Chicago Rock Café and chairman of Sutton Pubwatch, said: "The lollipops really do work. If people are sucking on a lolly, they're too pre-occupied to cause a disturbance.  The sugar also helps keep people's heads clear.

"The water will be really handy for people who need to rehydrate, especially if they've been out for a long time after watching an afternoon game."

Chief Inspector Mark Hill, from Sutton police, said: "We want this to be a great time for England supporters, and we hope that the policing measures we are taking will make sure that those who do want to enjoy themselves can do so in a fantastic atmosphere. We are working closely with local businesses and partners ensure Sutton has a successful World Cup."

And Asda Sutton General Store Manager, Tracey Cox, said: "Just as we are committed to improving the store and overall shopping experience at Asda, we are always striving to find ways we can play our part in making the community of Sutton a better place to live.

"With the excitement we've seen already in store around the World Cup merchandise hitting our shelves, we can see how much football mania will hit the streets. For that very reason, we wanted to support the council in this initiative to make sure that the matches remain as safe as possible for all to enjoy."

Last updated: Thursday, 08 July 2010

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