by following its advice and rules, you make your content more accessible
you should also follow the other rules laid out in the remainder of this section
Page title
the title is the first thing a screen reader reads, so it should describe the topic or purpose of the page
it should be brief, clear and informative
follow the standard format for titles [use Sutton’s title style]
Structure your content using headings
people who use screen readers will often navigate a website by having the screen reader read out the headings
structure your content into bite-sized chunks and give those chunks a heading
use the correct heading styles (H1, H2, H3, and so on) in descending order and do not skip any levels
Make link text meaningful
people who use screen readers will often navigate a website by tabbing from link to link, without reading the surrounding text
this means that the screen reader reads a list of links to them
this is only useful if the individual links are meaningful, even when read without the surrounding text
the style manual has examples of meaningful link text
Use tables sparingly
do not use tables to lay out text
use tables for data that is too detailed or complicated to be described adequately in text, and which lends itself to being presented in rows and columns
make sure the table has a header row or screen readers will ignore it
Provide alt text for images
ensure all images have alt text describing the image
this text will be read out by screen readers to people who are unable to view the image
consult the CMS manual to find out how to add alt text to an image
Avoid using text in images as the sole method of conveying information
screen readers can’t access any text that is part of an image
the text can also not be found by search engines
if you need to use an image with text in it, repeat that text in the document or the image’s alt text
Publish everything as webpages or as accessible PDFs
we try to publish all our content on webpages
you can publish the content as an accessible PDF when it would be impractical to publish it as a webpage
we do not use or link to any other document formats