Getting your message across

Write down the points you want to get across

• as an example, we have identified that Sutton residents need to be able to report fly tipping on the Council’s website
• first, we should list all of the points we want to make to help them achieve this goal

Make sure you don’t have too many points

• we should only publish information that the reader needs to accomplish their goal, and nothing else
• so we can identify and remove a number of points that are not needed for a reader to report fly tipping

Order the points so that people can follow your line of thought

• the final 3 points should be put into chronological order
• this is to make it easier for readers to follow