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How to structure your content page

Headings

  • users often skim and scan pages, looking through page headings to find the information they need
  • people who use screen readers will often navigate a website by having the screen reader read out the headings
  • make sure that bold hasn’t been used for headings so that screen readers can identify them
  • structure your content into bite-sized chunks and give those chunks a heading
  • use the correct heading styles (H1, H2, H3, and so on) in descending order and do not skip any levels

Use headings and subheadings to group related information

You can make it easier for readers to follow your line of thought by grouping related ideas under descriptive headings and subheadings.

Try to structure them so they follow a natural sequence.

Example of headings and subheadings

Headings shouldn’t be written as questions

✔ Check your bin collection days

❌ When are my bins collected?

Start headings with significant words

This lets readers skim down the page to get to what is relevant to them.

✔ Fly tipping: everything you need to know

❌ Everything you need to know about fly tipping

Apply headings in descending order

Check headings are in the right order, your first heading should use Heading 1, the subheading should be Heading 2, and so on. You should also make sure heading levels haven't been skipped.

  • Heading 1
    • Heading 2
      • Heading 3
      • Heading 3
    • Heading 2
      • Heading 3
      • Heading 3
        • Heading 4
          • Heading 5