Avoid images if possible
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do not add images for aesthetic reasons
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readers of transaction and information pages do not want decorative images that do not help them achieve their goals
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images also increase page load times and incur extra work to ensure they are accessible
In some situations, images can be used
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some groups, such as people with SEND, will find it easier to use and understand a page if it has meaningful images
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some information may need an image to convey additional meaning or information
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news stories and press releases are content types that can always use images
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it is also okay to use images for commercial or promotional reasons