Web author checklists

Page type

  • make sure you have selected the correct template for your content

Information about page types and templates 

Summary box

  • check that the summary will help the user to understand what your page is about, in just one or two short sentences
  • keep in mind that this summary can be used on landing pages and in Google search results

Tagging 

  • make sure you have tagged the correct area of the site to display your page 
  • if you want your page to appear in the ‘popular items banner, make sure the page is tagged as ‘popular’
  • have you prioritised your page to display in the correct order on your chosen landing page?

Learn more about page tagging in Placecube

Page title 

  • the page title should be short, active and meaningful 
  • if your page is transactional (has a call to action), include a verb in the title like ‘Pay for..’
  • check page titles start with a capital letter and all following words are in lowercase unless they are a proper noun

Guidance on writing page titles 

Headings

  • headings shouldn’t be written as questions
  • make sure that bold hasn’t been used for headings
  • check headings are in the right order, your first heading should use Heading 1, the subheading should be Heading 2, and so on
  • make sure no heading types have been skipped 

Information about using headings